The Myth of Looking ‘Professional and Friendly’ in Your Branding Photos
We’ve been told that branding photos must make us look professional and friendly. But what if that expectation is exactly what’s dulling your magnetism? The truth is, your audience connects through resonance, not politeness. When your visuals match your energy and message, they attract the right people effortlessly. This article explores why authenticity—not performative friendliness—is what builds real trust and visibility. Discover how to shift from looking approachable to looking aligned, and why your most powerful portraits may not include a smile at all.